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Lead Management/CRM Vendor
Using RFID and other wireless technologies, the company's systems efficiently identify and log the activities of valuable trade show prospects and seminar participants. It has processed over one million event attendees for clients like IBM, Philips, SAS and Motorola.:: Go Back ::
The company's data drives individualized marketing messages and surveys, alerts sales and service personnel to the presence and interests of key clients or prospects, and in general coordinates on-site resources with demand.
After the event, the companyís analysts generate metrics like those developed for website traffic flow analysis. Example uses: optimize the design, content and placement of exhibits; assess the effectiveness of company reps; create follow-up marketing campaigns; compare the productivity of one event or product offering against others, etc.
Revenue approximately $15M with a 20% EBITDA.