News :: Go Back ::
The Winning Pitch
7/9/13:: Go Back ::
We ran across this TED Talk by one David Rose that concisely describes what makes for a good investor pitch.
Actually, it's good advice for anybody selling anything, but its prime audience is the entrepreneur trying to attract funds. Here's a summary:
How to PresentFace your audience with your laptop screen between you and them. That way, you stay in eye contact. Don't turn away from them to look at the presentation screen.Operate in Powerpoint or Ovation's 'presenter mode' and use a remote control. Avoid complexity: save the details for printed, leave-behind hand-outs.Don't read your speech. Talk to your audience.
What to Convey
How to Convey It
Start to finish: 15 minutesBuild momentum as you go along, finishing at a crescendoWhen quoting facts, reference external validators. This includes not just facts but relevant relationships like team members, alliances, partners, suppliers, etc.Acknowledge competitors (everybody's got them). But describe your distinctions.Say things that make the audience think.Don't create lots of bullet points (like this article does). Use headlines, or better yet just images.Edit presentation tightly and closely: no typos, no internal inconsistencies or other errors.
Company LogoOverview: The IdeaManagement TeamMarketProductBusiness ModelStrategic RelationshipsCompetitionBarriers to EntryFinancial OverviewRaise Amount & ValuationWho Owns What EquityCompany Logo