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Pivotal Reaches MarketFirst
CRM provider Pivotal Corporation announced today the purchase of marketing automation company Market First (no relation to the spectacularly defunct MarchFirst).
Pivotal works with software, telecom, energy, and entertainment customers to automate sales, marketing, and customer service functions.
MarketFirst made its mark simplifying marketing logistics for companies like Standard and Poorís and Exodus Communications. With the acquisition, Pivotal now hopes to provide a one-stop CRM solution for companies generating sales of from $100 million to $3 billion.
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