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Flying the Koop
Drkoop.com, Inc., once valued by the market at more than $1 billion, was today purchased in bankruptcy court proceeding by Vitacost, a Florida e-commerce company, for $186,000.
Drkoop.com had filed for bankruptcy protection last December with debts of about $5.5 million. Vitacost, a 30-employee company specializing in online vitamin, herbal supplement and homeopathic product sales, purchased the Drkoop.com domain name, subscriber list and some computer equipment.
The more time passes, the larger looms the sheer scale of the bubble's circumference. Irrational exuberance indeed.
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